High School Teacher turned Rock Star millionaire aka FREE is the new standard

31 01 2009

I didn’t know Corey Smith existed until I clicked on this Hypebot headline in my inbox, but boy am I glad I know now.  For those who are too lazy to read the story, Corey was a high school teacher gigging on weekends until his manager thought of the idea to give away his music for free and, as a result of his use of the The Grand Unified Theory on the Economics of Free, he grossed $4.2M last year, primarily from touring.

The thing about his shows are that he offers pre-sale tickets for his fans for $5!  How much do you wish one of your favorite bands charged $5 to get in.  I tried this with Nick’s Birthday and 149 people showed up with 3 days notice.  Think how many more would have came if I had a month’s notice?  With this tactic, you can unfamiliar people to check you out as well as get more repeat concert attendees, which leads to a rollover benefit — a larger venue the next time you play that market.

Be creative.  Be bold.  Try new things .  If not, you’ll be left in the dust.





New Jacob Fred Jazz Odyssey album for free

29 01 2009

Free! What did I tell you guys. Free is the new standard. Free is a realistic and feasible option if the industry opened their minds to the possibilities of diversified streams of income…even the RIAA is realizing that it’s hard to stop FREE (to an extent).

Thank being said, check out JFJO’s new album Winterwood. I’ve been a huge fan of these guys since I saw them with Steve Kimock a couple years ago. And, as I was telling their manager via email, “it’s about time [they] put Vernal Equinox on an album. I FUCKING LOVE THAT SONG!”

Listen for yourself and I dare you to tell me you don’t love their unique brand of Post-Rock Jazz.

JFJO Winterwood Tour 2009...seem them in a city near you!

JFJO Winterwood Tour 2009...seem them in a city near you!





Shameless Carlon Plug

29 01 2009

Gotta show props for my boys Carlon and their upcoming residency. Check em out if you’re in the NYC-area.

I just had a nice chat with their manager a few minutes ago. He asked what I thought of the promotional photo and this conversation ensued:

Me: it’s very beatlesesque. is that the vibe you’re goin for?

Anthony: except not looking at the camera perhaps

Me: poor jared (lower right) has the smallest photo

Me: …but at least he’s smiling.

Anthony: same size as ryan’s (top left) just not as close. no favorites in this band.

Carlon's February NYC Residency at Arlene's Grocery

Carlon's February NYC Residency at Arlene's Grocery





Two great concepts, but one has effective follow through

29 01 2009

Either I’ve been so busy to realize that this label come together or it just started, but I’d never heard of Pick The Band until 1 minute ago when I was browsing MySpace and saw a banner ad for it. Reading the About Us section, I’m getting the feel that it’s OurStage meets SellaBand. There’s voting like OurStage, but no $$$ exchange between fan and musician like with SellaBand.

However, I this quote was rather paradoxical if you ask me:

Bands, you will still have creative control over your music. Actually, more than ever before. No “suit” is going to tell you what your public wants. Your fans will tell you directly what they like and what they want. You will just do what you do best…make music!

No musician should ever have to think about what a fan wants while in the creative process of making music. Musicians should have yellow tape that says “Studio Session: Fans Do Not Cross”.  It’s a part of music, that fans should never be a part of.

I always try to hold my tongue when I hear pre-mastered demos.  I’m not in a band nor am I a musician. They make their art and then I judge it after its been made. However, that’s not to say that what songs a band plays live shouldn’t be dictated by what fans want to hear, which leads me to the next startup.

While I was trying to search if Pick the Band got startup capital, I stumbled on pickRset. I love the concept of fans picking setlists, but the actual aesthetics of the site sucks. It’s got a similar layout to JamBase, but not as well designed or as clean as JamBase. Also, I think it’s geared more towards Heavy Metal. My suggestions for them: spend the money on a good designer and then focus on a handful of bands who you’re passionate about and grow with them symbiotically.

In summation, these tough times are making people think outside the box and I like it, but the follow through of ideas into reality is the true test for an entrepreneur. Afterall, everyone’s got ideas.





Writing a business plan — pt 1

26 01 2009

I’m in the beginning phase of writing a business plan for a new venture in music. The specifics are not important now, but rather the development of my idea onto paper.

Initially, I took my idea and turned it into an elaborate mission statement, which briefly outlined the purpose of the company. The who what when where why and how.

Next, I wrote down a series of questions for myself:

  • What are the costs of running the company?
  • What are the services of the company?
  • How many partners should I take on? More importantly, who?
  • How much should the company charge per service?
  • Should there be packaged deals?
  • Do clients need these services? Why
  • How many clients would I be taking on at once?
  • What would be the time commitment for each client?
  • How would I publicize the company?
  • Why should clients get these services specifically from this company?
  • What companies are doing something similar out there and how is this company different/better?

Formulating the answers to these questions, I was able to…

  • edit my mission statement to efficiently and effectively convey my ideas into words
  • do in depth research to discover the competition and realize how I can benefit from their shortcoming
  • understand how much the company should charge for all the services based on my costs as well as supply and demand of these services
  • reach out to a couple trustworthy professionals to discuss the idea as well as their inclusion as a partner in this venture
  • gain the confidence to pursue this idea further

I purposely kept this general, to make it more applicable to everyone.

Also, it is important to note that I have ZERO experience in writing business plans, so, just like everything I’ve done in music, I will be learning by doing. And please feel free to comment if anyone has suggestions.

I’m having a meeting this week to discuss this further, so stay tuned…specific details to come.





That damn sandwich

26 01 2009

I had a dream last night (which is an awkward way to start a post) where I was at a restaurant with some family. I ordered a turkey sandwich that had an elaborate plating of condiments and veggies. The turkey came on top of an untoasted boring slice of white bread. However, right next to this unsatisfactory, open face turkey sandwich was a deliciously toasted, artisan baguette cut open and steaming from being freshly baked in an oven. I lifted the turkey from the crappy bread and put it on the baguette. Then I looked over at the plate with the veggies, grab a hand full of lettuce, tomato, and onion; after which, I layered 5 separate types of cheeses on top of the veggies and thick, juicy, Thanksgiving-style turkey.

I was about to take a bite when I woke up. Right as I opened my eyes, I was overcome with disappointment and anger that I couldn’t taste the sandwich as if I had dropped it on the floor after all that hard work. I came to and realized that I was in bed at home and it was 8:30AM.

Basically, what I got outta of that dream was that life may hand you a crappy sandwich , but you can make a better sandwich with what you got whether you realize it or not.





Excellent Song Placement

25 01 2009

In the midst of dealing with personal shit, I hadn’t made time to see the last episode of Summer Heights High, which is the sleeper hit of the winter. Now with On Demand, they got those stupid ads before the show. Why do they even bother? I have a fast forward button for a reason.

While I was fumbling to find the remote to flip through all that crap, my gaze left the TV. Then I heard The Black Keys’ “Lies” in the background. I look up and it’s the preview for the upcoming season of “Big Love”.  I will watch that show because anything The Black Keys would lend their music has gotta be good because I don’t think they would be the guys to get bought out for tons of money. I mean they sell out venues across the country and go back to Akron, Ohio. They’re very humble guys.

Anyways, given the subject matter of the song and the scenes added to the preview, it should make for an interesting season…and I’ve never even seen the show before (note: something about the car salesman from “True Lies” being married to three woman is a little unsettling).








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