I’ve thrown back a couple Sierra Nevadas, I’m relaxing in bed, and reading Tribes until I pass out with the book in my hand.
This one part caught my attention as my eyes were closing:
“A crowd is a tribe without a leader. A crowd is a tribe without communication” (page 30).
If you’re a musician, you have to ask yourself before you hit the stage, “How can I turn this crowd into fans,” regardless if it’s 20, 10, or even 5 people in the audience.
Every person counts in the long run and I’d rather be in a crowd of 5 that give a shit than 500 who are lame and not into it. And for every person of the crowd that you convert into a member of your tribe, it’s another 20+ that that person will tell and 1 or 2 that they’ll drag to your next show.
Be the leader that they’re looking for and embrace them with your music and words. Regardless if you’re in hip-hop or even world fusion, there are people that can relate to you and are in need of a leader to take cues on what to listen to, what to read, who to vote for, how to dress…
Basically, don’t let a crowd stand still–be a leader, keep reminding them why to care, and they’ll be fans for life.
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