I get daily emails from Entrepreneur.com, so when I read this article, I was struck by this particular quote: “Don’t blame the economy. Recession or no recession, if your small business is failing, it’s your fault.”
A band is a business, so an unknown band can be considered a small business, so treat it as such. How is it that Allison Weiss was able to raise $7,711 using Kickstarter? I had a chance to talk to the founder, Yancey Strickler, at the NY Music Tech Meetup last month and had a great time discussing the potential of Kickstarter for bands.
So if you’re not selling CD’s or concert tickets, you’re doing something wrong. Pay attention to your marketing and promotional efforts, see what could be done differently, and try something new. It can’t hurt because there’s no set formula for success anymore. Worse case scenario, you go back to what you were doing before, but at least you tried.
Be creative. Be bold. Make people give a shit about you.
“Not in this economy” – Jordan
…or pursue a career in the food service industry.