One of my goals for 2012 was to take more (calculated) risks to prevent doubt, uncertainty, and fear of failure from clouding my everyday life. As I mentioned in my previous post, I have been fighting comfort in order to grow.
Last week, my girlfriend and I finalized separate investments in Kings County Distillery. Nothing crazy to make us financially ruined if the company goes bankrupt, but enough to notice the decrease in our respective balances (I’ll leave it at that).
Having never invested in anything besides stocks and bonds, I thought it would be both fun, a great learning experience, and great networking to meet the other investors. In addition, it’s not like a tech startup where there’s no clear monetization of their goods and/or services. They make booze that people buy and then drink. It’s fairly cut and dry. The best part: it’s actually pretty damn tasty, priced fairly, and marketed well.
I bought a flask size bottle of bourbon for $20 at BQE Discount Liquor in Williamsburg and gave my whiskey friends tastes before considering further. Their responses pretty much fit into 5 categories:
- This is pretty good bourbon. Great for you.
- This is pretty good bourbon. If you invest, can I get free bottles?
- This is pretty good bourbon. I wish I had the balls to invest with you.
- This is pretty good bourbon. I wish I had some money set aside to invest with you.
- This is pretty good bourbon. I’d like an introduction to them because I’m interested.
Most people fit into the 3rd and 4th categories and my assumption is that a large portion of them are comfortable or afraid. I didn’t invest a lot of money and I could have used the money towards vacations, expensive dinners, classes, or some shit that I don’t need, but decided to take a chance and sacrifice the limited resources that I have towards something to help me grow my life experiences and hopefully bank account. The prior is more important for me as this isn’t a huge money making opportunity. I’ll be content if I get my money back in full and make a full extra bucks if they sell in 2-5 years.
But these sorts of risks aren’t limited to financial investments because simply put, not every actually has the ability to invest. Try making a calculated risk small or large. Spend your free time doing some constructive like taking an interesting class online for free or investing time into an idea you’ve put in the back burner for this or that reason.
If not now, when?





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