I’m Taking a Risk That Tastes Good

19 03 2012

One of my goals for 2012 was to take more (calculated) risks to prevent doubt, uncertainty, and fear of failure from clouding my everyday life. As I mentioned in my previous post, I have been fighting comfort in order to grow.

Last week, my girlfriend and I finalized separate investments in Kings County Distillery. Nothing crazy to make us financially ruined if the company goes bankrupt, but enough to notice the decrease in our respective balances (I’ll leave it at that).

Having never invested in anything besides stocks and bonds, I thought it would be both fun, a great learning experience, and great networking to meet the other investors. In addition, it’s not like a tech startup where there’s no clear monetization of their goods and/or services. They make booze that people buy and then drink. It’s fairly cut and dry. The best part: it’s actually pretty damn tasty, priced fairly, and marketed well.

kings county distillery bottle

I bought a flask size bottle of bourbon for $20 at BQE Discount Liquor in Williamsburg and gave my whiskey friends tastes before considering further. Their responses pretty much fit into 5 categories:

  1. This is pretty good bourbon. Great for you.
  2. This is pretty good bourbon. If you invest, can I get free bottles?
  3. This is pretty good bourbon. I wish I had the balls to invest with you.
  4. This is pretty good bourbon. I wish I had some money set aside to invest with you.
  5. This is pretty good bourbon. I’d like an introduction to them because I’m interested.

Most people fit into the 3rd and 4th categories and my assumption is that a large portion of them are comfortable or afraid. I didn’t invest a lot of money and I could have used the money towards vacations, expensive dinners, classes, or some shit that I don’t need, but decided to take a chance and sacrifice the limited resources that I have towards something to help me grow my life experiences and hopefully bank account. The prior is more important for me as this isn’t a huge money making opportunity. I’ll be content if I get my money back in full and make a full extra bucks if they sell in 2-5 years.

But these sorts of risks aren’t limited to financial investments because simply put, not every actually has the ability to invest. Try making a calculated risk small or large. Spend your free time doing some constructive like taking an interesting class online for free or investing time into an idea you’ve put in the back burner for this or that reason.

If not now, when?





Comfort is the Antithesis of Growth

27 02 2012

Last week, I was talking to a friend on gchat about a mutual friend of ours.  It wasn’t a shady behind the back type of conversation.  All very much positive.  Essentially, we felt as though his life was too comfortable, which has been inhibiting his professional growth as well as his growth as an artist.

Then it hit me that I too suffer from the same flaw.  It’s funny how some things we discover in others, we find in ourselves (for better and worse).  Simply put, the more comfortable we get, the more extreme measures we’ll take to maintain that false sense of reality.  In a lot of case, comfort is an illusion.

Beyond the obvious comfort of money, it’s a lack of taking chances, trying new things, meeting new people, and more importantly, failing.  There’s this common thought process in our society that links risk to failure and failure to shame when the exact opposite is the case.  Granted, you shouldn’t spend all your money on lottery tickets.  That’d be preeeeeeetty preeeeetty moronic.  However, to my initial point, growth can only happen when you step away from what you know and from what you are accustomed.

As I was opening up to friend about all of this a few days ago,  he pointed me to a quote from Fred Wilson’s keynote last week at 99% Conference:

The three most harmful addictions are heroin, carbohydrates, and a monthly salary.

It gets you thinking, doesn’t it.





So it’s 2012

3 01 2012

In high school and college I went to the gym a lot.  I would always find it annoying at the beginning of the year to see an influx of people at the gym making it take almost double the amount of time to finish my workout.  After two or three weeks, it would go back to normal (which was both relieving and humorous at the same time) thus proving my theory of New Years Syndrome.  People expect drastic changes without the necessary effort.

I find a lot of people give up on their ideas, goals, and dreams very easily.  This isn’t necessarily pessimistic.  It’s harder than one would think to lose weight (to continue on the analogy I started the post with), save enough money to take a much needed vacation, find a significant other, get a new job, quit smoking, read a book a week, habitually write a blog, or make your hobby your occupation (not implying I need any of these).  Planning and executing on these things takes a certain caliber of person.  This person is dedicated as well as must make sacrifices and make time (sleep, personal relationships, and work are usually the first to slip).

By nature, people try to maintain habits, so when you try to introduce something new, you need to try even harder to break your current habits and create a whole new pattern.  One of my oldest and bests friends was a drug addict.  Every couple times I saw him, I would ask him, “do you abstain from drugs because you think you shouldn’t take them or because you actually don’t need them?”  It took him about 10 months for him to answer with the latter response (after relapsing once early on).  I’m not trying to say that executing on your “New Years Resolutions” are on the same par as staying sober, but rather than breaking your old daily habits to make time for the new takes more than telling yourself once on January 1 that you wish you could ________.

The other thing is that NYR are often completely unrealistic.  There is a HUGE difference between long and short term (and even defining long and short can be a debate in and of itself).  Expecting to lose 20 pounds, get a movie deal, be featured in an art gallery, own a restaurant, or sell out Bowery Ballroom without proper understanding of what that means is naive, ignorant, and irrational.  People need to learn to be their own Project Manager, so they can plan better.  There will always be a certain level of doubt along the way, but the risk is always the scariest or can be the most exciting if you trust yourself.  All this is easier said than done, but that goes without saying.  This isn’t easy, which goes towards my main point to begin with.

So it’s 2012.  What do you want to do different?  What are you going to do to make constructive steps towards making sure that begins to come to reality at a realistic pace…and making sure you stick with it.








Follow

Get every new post delivered to your Inbox.

Join 670 other followers